April 20, 2024

Visual content is more important than numbers, names, or taglines in social media. Creative social media post designs are one of the most effective ways to promote your brand. They can include beautiful pictures of products, behind-the-scenes videos, or live-streamed events. Not all small businesses are professional photographers and videographers. They can only sometimes afford to hire someone to create visuals for social media.

Here are some tips for small business owners to help them master creating visually compelling content and using it on social media.

How to take the best pictures for social media

Everyone can become a photographer in the age of smartphones. If you’re familiar with basic camera principles, here are some tips to help take your social media images to the next step.

  • Get a better camera. Smartphones can take high-resolution, high-quality photos. A DSLR camera can give you more control, as you can change shutter speed, ISO, and depth of field for more professional-looking images.
  • Lighting is everything: Photograph in natural or artificial light. Avoid taking photos under harsh direct sunlight, which can cause shadows and high contrast. When using artificial lighting, bounce the glare off a ceiling or wall to diffuse it.
  • Use Rule of Thirds: One of photography’s best and oldest rules is: Do not place your subject in the middle of the frame. Your photo will look more interesting if you place your subject in an average of one-third of the picture. Many smartphones allow you to overlay a grid on your screen, which divides the image into thirds. Just place your subject on one of the grid intersections. Remember that rules can be broken in any form of art. can also produce highly engaging social media images by placing something in the center of the frame. The power of thirds is a great way to improve visual content, especially when starting.
  • Color correct. You can enhance the look of your photos with simple color correction. Instagram filters can be a good option, but you should also play with the more advanced settings. Play around with brightness, contrast, shadows, highlights, saturation, and vignettes. You can go further with some photo editing software. Remember not to overedit. It’s essential to strike a balance between the natural and color-corrected.

Choose a color palette.

A color palette is an assortment of colors you use consistently throughout your visual content. You can elevate your business’s profile by selecting a color scheme and curating your social media feed. The creative design of social media posts can help visitors to your page form a strong connection with your brand.

Start by choosing colors already associated with your company, like the logo and any other colors prominently displayed in the physical location of your business. Customers will feel more connected to a brand when they see a color palette that is consistent and well-curated. This is a great way to ensure your posts stand out in the sea of content people scroll through.

Keep the video content natural.

If you’re a photographer, you probably need to become a video editor, videographer, cinematographer, or video producer. You can create great video content for social media! People aren’t interested in seeing overly-produced, professional-looking videos on social media.

Platforms such as Instagram Reels and TikTok have allowed brands to create video content that is more human and natural. Do not worry about the production. Keep things simple, humane, and straightforward. Consider showing a video of how your product is made or narrating your walk-through. Even a simple on-camera intro, with a request to visit the store whenever you are in town, will help your customers connect to your brand and encourage them to stop by.

Video thumbnails are essential.

A thumbnail is an image that represents your video and is what people see first before they decide to click on it. Pay special attention to thumbnails if your business regularly publishes video content on YouTube or TikTok. Your thumbnails should be clear, high-resolution, and have a visual “hook” to entice viewers to watch the video. Please select the most exciting or substantial video part and then re-contextualize it.

Follow these simple steps to make your content more visually appealing. This will help it reach a larger audience and promote your brand to potential clients. You don’t need to spend much money or be complex to make your content visually appealing. Do not be afraid to experiment, be human and relatable. Over time, you will become more adept at curating your social media feeds. Soon, it will be able to reach customers around the world.

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