April 23, 2024

Running a small business in the floristry industry is possible, but there are challenges. In an earlier article, we discussed five apps every florist should have to navigate this industry.

This article will take you on a journey through the world of wholesale flower suppliers, from where to find wholesale flowers to how to purchase wholesale flowers. Finding the right wholesale flower supplier is essential to success in this industry. You don’t want your flowers to arrive wilted or near the end of their flowering cycle.

You can build your reputation in the community by finding a reliable supplier that can provide you with high-quality, affordable flowers. We can help if you spend more than you want on research. We are here to assist, from attending industry events to searching directories to online searches.

Here are some tips to help you simplify the process.

What to look out for when choosing a wholesale florist

Where can you buy wholesale flowers? Finding wholesale flowers is relatively simple. You can use the Internet. Try word-of-mouth with other florists. Choosing the best florist for your business and budget can be challenging.

It’s essential to take into consideration the following when searching for a wholesale supplier of flowers:

  • Reviews and reputation: You need a wholesaler that you can trust. Learn about the experience of other florists working with that wholesaler. You can do this in many ways, from asking florists around you where they get their wholesale flowers to reading online reviews and even searching for the company on social media platforms such as Twitter, TikTok, or Instagram. Often, you’ll find the most honest feedback under their posts and on chat boards. Check out what others are saying about a wholesaler’s reliability and reputation. Are they able to deliver flowers on time and in a fresh state? How did they handle any challenges that arose? How would you rate their customer service level? There are easy ways to reach them in the event of a problem.
  • Product range When purchasing flowers wholesale, your florist shop must be stocked with various flowers and products. You can also find it helpful if the wholesaler guarantees their products. For example, do they replace damaged goods within 24 hours? Check out the selections of vases, flowers, and other products potential wholesalers offer to determine if they are extensive or limited. Do they provide specific colors or types that are not available anywhere else? Do they have a significant seasonal variation in their stock?
  • Prices: If the wholesaler’s fee is unsuitable for your business, it will not be a good match. The lowest price means better quality. Find the sweet spot – a price that suits your financial model but doesn’t compromise quality. Compare wholesalers’ prices. You will get a good idea of the typical cost and how competitively each wholesale supplier prices their products.
  • Delivery: Last but not least, ensure that your wholesale supplier can keep up with the demand of your store. You want to order wholesale flowers from a reliable supplier who can deliver them quickly. Testing out several wholesalers and seeing which ones have the fastest is possible. You don’t want to lose customers because of slow delivery.

How to establish a good relationship with a wholesale florist

A good relationship with your flower supplier will help you to get the most from your investment. It will also help you ensure that your flowers are beautiful and fresh. Here are a few tips to help you build one.

  • Meeting your wholesaler in person is ideal. You can learn more about each other before you make any commitments and spend money on inventory.
  • Ask them questions like: “How long have they worked here? You can ask them, “How long have they been working here?” Ask them how many orders they process per week, each month, or during the season. ?”

What to do and what not to buy wholesale flowers


  • Use a POS for florists to track inventory, manage purchases and stay organized.
  • It is better to price your products according to the market’s pay than to split the cost with wholesalers (a standard error).


  • Assume you will make money on every product you sell. Don’t assume that your customers will pay any more than the markup of your suppliers.
  • Buy more than you can use or resell. Bulk purchases can result in significant discounts, but manufacturers want their products sold soon.

How to manage and track your inventory

It is essential to track and manage your inventory if you want to run a successful floral business. You can keep track of your list with the right tools and order more products when needed. A good Inventory Management System will help relieve the burden and allow you to run your business. It can automate your inventory and track sales.

You can prepare for unexpected sales surges or slow periods by knowing how much stock you have. This helps you avoid overbuying, which can save money, or underbuying, which could lead to running out of products and losing customers.

How to Price Your Products

To price your products, you must first determine the cost of each product. Subtract your total revenue from all your expenses, including materials and labor. This number will show you how much you are making per item.

Compare prices of other businesses similar to yours in your industry or area (you can compare by calling or visiting their website). If you don’t have direct competitors within driving distance of where you work or live, or if they need to sell more to warrant concern, then base your benchmarks on the national average. If there’s no other florist within 50 miles, but the wholesale prices are different ($2/dozen) between local growers and those nationwide, then adjust your benchmarks based on the number of roses that will fit in a bouquet. This is usually between 8 and 12.

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